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The Candidate Strikes Back

How many employers seriously consider how it feels to apply to their organisation for a job?

Attracting candidates is always at the front of our minds but once we have attracted them – what happens next?

Employers are spending more on employer branding and talent attraction but recent data shows that the candidate experience is actually getting worse.  A new piece of research hot off the press called ‘The Candidate Strikes Back’ highlights why it is so very important to pay attention to the experience people have when they apply for a job.

In this skills and people short market we are all being judged as employers – candidates have much more choice and are more value driven. Communication is key and feedback throughout the process, particularly to unsuccessful candidates.  In this recent research 80% of respondents did not receive any feedback from their last application or job interview. This is bad news for the reputation of those employers and damaging to their employer brand. 

 One in four people have talked to other people in their professional networks about an organisations recruitment processes and more worryingly one in ten have advised someone not to apply for a role based on their own experience.  Businesses simply cannot afford for this to happen in this period of growth where there is so much competition to attract the best people and talent we need to achieve that growth.

As employers we need to keep improving and evolving in these challenging times, so that the candidate has a positive experience to tell their on and offline network about us every single time, whether or not they are offered the job.

 ‘The Candidate Strikes Back’ is available free of charge to employers who sign up to the ‘Good Recruitment Campaign’.  The GRC offers a range of information, advice and guidance completely free of charge to employers. This is a national campaign created by employers for employers promoted through the Recruitment & Employment Confederation and endorsed by the CBI and CIPD and supported by many national organisations.

Several local organisations are already leading the way in Worcestershire including Herefordshire & Worcestershire Chamber of Commerce, Southco, mfg Solicitors, Malvern Instruments, Warriors and Roxel. By joining this campaign you will not only receive access to all the resources and support but your organisation will be making  a public commitment to Good Recruitment Practice, sending out a positive message about your organisation to all potential candidates.


For more information and to find out how to access your free copy of ‘The Candidate Strikes Back’ contact Louise Hewett: or visit


 Louise Hewett

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