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How Attractive Are You?

The recruitment market has changed dramatically over the last 15 years.
The technology savvy generation are masters of all the latest innovations.  The world is a much ‘smaller place’, more connected 24/7 and the up and coming generation have different expectations and demands compared to the ‘old school’.

Values that matter are gearing around culture, work environment, ethics and development opportunities.   The days of simply posting a vacancy on a job board and waiting for the perfect, talented person to apply are over. The tranche of applications rarely delivers the quality applicants anticipated, and the time wasted in the process can be exasperating for the hirer.

Attracting good people has become a science in itself, requiring a multi-faceted approach with a large dollop of creativity! One thing that all employers can do, regardless of their chosen method of recruitment, is to look carefully at why that talented individual should consider working for their organisation.  We are in a candidate driven market currently, with ever increasing skills shortages which won’t be resolved in the near future.  Most of the top talent is working for someone else, so how can employers attract those people and once we have them, how can we keep them! 

Employer branding is nothing new, and a quick definition put very simply would be the impression people have about a business as a place to work.  News spreads fast in this connected world, our businesses have an almost infinite audience in just one click.

Exploring the reasons why people love to work for us …..or not is a good place to start. Does our perception match the reality and where are the gaps?  How do we convey all the great things about us to the outside world?  Employer branding is not just a quick fix, it is to do with our whole organisational culture and has to be nurtured over time and needs ‘buy in’ from the top down.  Having the right people in place is vital for the future success of any business.  Employer branding integrated within the overall marketing and communication strategy and fitting neatly alongside the corporate brand can give measurable results in terms of turnover/retention and flow of quality candidates.  It’s a big subject, but results can show on the bottom line.

For more information email Louise here.


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