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Does the careers page on your website truly reflect your organisation

Does the careers page on your website truly reflect your organisation, its culture and its people?

We often underestimate the impact this can have on potential candidates initial interest in our business. Our careers page can often be the place people go first when researching the kind of business they would like to work for. Bearing this in mind it is worth giving it some time and thought to ensure we are conveying the right messages about who we are and what it's like to work for us.

Most of us enjoy a good story and we can tell the story of our business in a very human and engaging way by using video clips and images to enhance and promote the opportunities available.
This area of the website will appeal to more visitors and is likely to attract a wider pool of potential applicants if it has been carefully thought out.

As recruiters, we always suggest our prospective candidates gain an additional impression and information about an organisation by researching the website and to most this is now second nature to do so. Keeping jobs and information updated is important, but visitors to your careers page also need to get a flavour of the business, what it stands for and what it might be like to be part of it. It's your shop window in a talent short zone and will help to demonstrate your employer brand.

This is of course only a small part of the candidate attraction process, but one that is often overlooked or given little consideration other than a few job listings that may or may not be current.

For more advice and information on your candidate attraction strategy for 2014 contact for a complimentary consultation.

Louise Hewett

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